FreeSticky Logo
           Free content for your website
Available FREE Content
Cartoons & Jokes
Guides & Directories
Horoscopes & Astrology
Kids and Teenagers
Lottery Results
Message Boards
News Headlines
Syndicated Articles
Syndicated Articles (Manual)
Tips and Advice

FreeSticky Main
Advertise with us
Link to us
About FreeSticky

Selected free content
Interesting Facts
On This Day in History
Ultimate Questions
The Daily Phrazzle®
Hollywood Lessons
Random Joke
Lottery Picker
Sticky Tetris
Wine Content
The CodeProject Latest
Top Software Downloads
Site Features
SEARCH Freesticky
Latest Additions
Article Index (Content Syndication)
This Weeks featured article
Recommended Books
Submission Guidelines
Made with FreeSticky
Webmaster Links
Create your own FreeSticky

Knowledge is Power

- Syndicated Columns - 
Just for Webmasters
Sticky Marketing
Sticky Business
Web Clues
WMP Weekly Webmaster Tip
Articles on FreeSticky
- Article Index -
Content Hunting
Syndicate your content with ASP
Use Perl to harness XML data sources
Online Taxonomy
Free Scientific Content ?
Finding Content Through Networking
Creating Targeted Content
Viral Marketing Tips
Copyright Your Content
Rolling out the free content is Closing its Doors: Another Door Will Open
Developing Free Content
Ezine Publishing Primer
Content Writing Quickstart
Free Content Generator
Free Reprint Rights
Using the F - word in sales
Amazon Micro-payments
How to build an online community
Add thousands of Free News Headlines using Servlets and JSP
Content Writing Editing Tips
Free Content as a linking strategy
Plagiarism on the internet
Should you really give away your content ?
Writing free articles to promote your website
Where To Get Great Ideas For Writing Your Next Article
Use free sticky content to keep your web site visitors returning
Practical content creation
Professional Website Marketing Strategies
Syndicate your content using PHP and MySQL
How to generate referral content
Why good copywriting (and editing) matters
Writing Original Topics
Syndicate your own content
Ezine Promotion
EBook Publishing
Desktop Syndicator Released
Self Publish your own articles
This Day in History - on your website
Self Publishing for profit AND pleasure
Recycle Your Old Ezine Articles!
Community Tips
Usability Issues
Creating Quality Web Site Content
I Have Nothing to Say!
How to write an article and generate a revenue

Premium Sites

Article List

Why good copywriting (and editing) matters
Your writing can make or break your website

27th February 2002

Whether it is a web page or a brochure or a mailer or a newsletter, your written words decide the direction and dimension of your enterprise. The written copy of your message can make or break your business. It can make your reader eat out of your hand, it can incite a Jihad against you, and it can be simply dry.

The Internet is a great leveler. Although the current spate of pay-per-click search engines has made the battle ground a bit uneven, it is still favorable to small, but innovative businesses.

It took a severe economic jolt to make these businesses realize the power of the written word - the copy of your pages that you put on the Net. For long its significance has been put on the backburner, and lots of breast-beating has gone into the cause of the "latest development technology." Well, technology has its place, but what makes a customer do business with you is, the written message.

It all depends on the words you use, the way you use them, the combinations you use them with, and the way you decide when not to use them - it’s all about words.

Sadly, the small-sized businesspersons do not take copywriting seriously until its too late. 95% of businesses fail because they fail to convey their message. Their copy is not convincing enough.

Whenever you convey a printed message, you have an end objective. The sort of response it invokes hefts the success of the copy of the printed message.

The message that tells your customer about you and your product in a voice and tone that reaches deep.

The message that lays the bricks of the foundation on which the wall of trust is built.

At the core of your business success is the copy content of your message.

So what sort of copy is that?

* The one that touches the right nerve of your customer or client.

* The one that tells your customer that you and your product can be trusted.

* The one that makes the customer eager to do business with you.

* The one that talks to your customers as if you are talking to them directly.

* The one that tells your customers exactly what they should know to arrive at an educated decision.

* The one that elevates your customers to the level of clouds so that they see your world with the colors of a rainbow.

Ok, the last one sounds a bit unrealistic but you get what I mean.

Are there hard and fast rules for professional copywriting? Not at all. I often say that I can read between the lines - the words, the commas, the full-stops and the phrases - and make out what sort of person the writer is. We all have this quality, and we all go through such an awareness, but all happens in the subconscious. Your business needs a copywriter who can tap into that subconscious.  

Copyright © 2000 Amrit Hallan, All Rights Reserved.

Author Information:
Amrit Hallan

Amrit Hallan is a freelance copywriter, copy editor and a writer. He also optimizes web page content for higher Search Engine ranking. For Copywriting and Copy Editing Services, visit:

FreeSticky recommends
Apollo Hosting
Want Fast, Reliable Web Hosting? Click Here!
Web Hosting Made Easy-2500 MB, 75 GB Transfer -$7.95


#1 Web Hosting Pick!!- Only $7.77/mo!

Dot5 Hosting
ONLY $5 Web Hosting!!!

Top 50 Online Syndication Company
Freesticky makes it into the top 50 online syndication companies

CompTIA ActualTests HP ISTQB Braindumps Microsoft PMI PRINCE2 Certkiller Symantec Vmware

Copyright ©, 2000 - 2014. All Rights Reserved.
The products and external links referenced in this website are provided by parties other than makes no representations regarding either the products or external links.